Launching Purpose Mindset's Email Marketing Strategy
Building a data-informed communications strategy to expand podcast reach and strengthen audience engagement.
Organization: Purpose Mindset
Role: Digital Branding and Marketing Intern
Timeline: Winter–Spring 2025
Skills: Content Strategy | Email Marketing | Google Analytics | Audience Research | Campaign Development | Digital Communications
Overview
As a Digital Branding & Marketing Intern at Purpose Mindset, I developed a multi-channel marketing strategy to increase awareness and engagement for the organization's podcast, Living With Purpose. Through audience research, competitor analysis, and digital analytics, I identified opportunities to expand the podcast's reach and created the organization's first email newsletter to build a more consistent connection with audiences.
The Challenge
As Purpose Mindset continued to grow its podcast and digital presence, the organization was looking for opportunities to strengthen audience engagement and create more consistent pathways for listeners to discover and interact with its content. The challenge was identifying the most effective channels for reaching audiences while maintaining an authentic connection to the organization's mission and storytelling.
My Role
I led the development of a marketing strategy informed by competitor research, audience insights, and Google Analytics data to understand how users accessed and engaged with podcast content. Based on these findings, I identified email marketing as a high-impact opportunity to create a direct communication channel with audiences.
I designed and launched Purpose Mindset's first email newsletter in MailerLite, developing a content structure focused on clarity, accessibility, and engagement. Each newsletter featured a clear content hierarchy, concise messaging, and prominent calls to action (CTAs) that connected readers directly to both the organization's website and Spotify, where listener engagement was strongest.
I collaborated with the team to coordinate newsletter content with LinkedIn promotion and used engagement data to refine future campaigns, improving messaging, structure, and user experience over time.
Deliverables
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Marketing strategy and competitor analysis
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Email newsletter strategy and design
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MailerLite campaign development
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LinkedIn promotional content
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Audience engagement reporting
Impact
The email marketing campaign achieved an average 41% open rate, establishing a new channel for audience engagement and expanding how listeners interacted with Living With Purpose. The strategy also contributed to the organization's highest-performing LinkedIn newsletter post, creating a more connected digital ecosystem between the podcast, website, and social platforms.
By combining audience insights with strategic content development, this project helped Purpose Mindset move toward a more intentional, data-informed approach to digital communications.