FIFA 2026 "Let's Play... Without Waste"
Developing cohesive, brand-aligned visual communications to support Seattle Public Utilities’ waste management campaign during the 2026 FIFA World Cup.
Organization: Seattle Public Utilities
Role: Visual Communications Intern
Timeline: Spring–Summer 2026
Skills: Campaign Design | Visual Communication | Government Communications | Accessibility
Overview
In preparation for the 2026 FIFA World Cup, Seattle Public Utilities launched the "Let's Play... Without Waste" campaign to encourage residents and visitors to reduce waste and recycle correctly during tournament events. The campaign played an important role in helping more than 700,000 World Cup spectators make sustainable choices during one of the city's largest international events.
As a Visual Communications Intern, I designed campaign assets that transformed sustainability messaging into clear, engaging visuals for a broad public audience.
The Challenge
Communicating with hundreds of thousands of residents and visitors required messaging that was easy to understand, visually engaging, and adaptable across multiple platforms. Every asset needed to align with Seattle Public Utilities' brand standards while supporting accessibility and encouraging simple, actionable behaviors.
My Role
I collaborated with the communications team to design campaign materials that could be used across digital and print channels. Working through multiple rounds of stakeholder feedback, I developed visuals that balanced clarity, consistency, and accessibility while supporting the City's sustainability goals.
Deliverables
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Digital campaign graphics
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Social media assets
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Digital signage
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Print collateral
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Public outreach materials
Impact
The "Let's Play... Without Waste" campaign provided Seattle Public Utilities with a cohesive suite of communication assets that supported public outreach before and during the 2026 FIFA World Cup. By creating accessible, visually consistent materials across multiple channels, I helped reinforce campaign messaging and promote sustainable behaviors among residents and visitors citywide.